Initiatives of international corporations and organizations on promotion of energy efficiency technologies and environmentally friendly brands in Russia

There will be actual discussion, devoted to world-wide ecological problems and questions about new clean technologies of production and increase in sales of environmentally friendly goods. The conference is organized by LBS International Conferences. 

Aim of the conference is to research and estimate consumers’ perception of image and reputation in corporative initiatives, programs and goods, which suit to the concept “environmentally friendly brand”.

Leading corporations will represent list of energy efficiency projects and consumer goods of XXI century. General Electric, Merloni Termo-Sanitari Group, Otis, Grundfos, Toshiba,   Bosh-Siemens, Samsung, Philips, Osram, Kosmos, Intel, Dell, Microsoft, Hewlett Packard, Hitachi, IBM, Bork etc. are invited to the conference.

Specialists in the ecology, energy efficiency, branch experts, state officials, development, marketing and PR directors from foremost international and Russian corporations, which generate production with the aid of ecologically clean technologies and promote consumer goods of  economical energy consumption (electrical household appliances, electronics, light instruments and heat shielding), are invited to the participation in the work of the conference. Also leaders of advertising agencies, retail trading networks representatives and leading international research agencies will participate in the consideration.

SAVINGS OF ENERGY - IS SIMPLE!

Key issues of the conference:

• Are Russian companies capable to move from reactive ecological policy to proactive, which now adapts in Europe and USA?
• What is the business activity of leading world corporations on search for innovations and obtaining profit from the ecological initiatives in Russia?
• How are ecological initiatives of company or fund reflected in public consciousness?
• Will be intellectual part in the form of energy efficiency on technology and goods able to change demand vector in favor “green” and to bring additional incomes?
• “Dear customer! Using these goods, you make contribution to environmental protection and solution of ecological problems”. When Russian customer will be able to acquire consumer goods with this label in supermarkets? 
• Are retail networks ready for the trade of “electric power for free” in the form of durable energy saving electrical goods? 
• Marking and passport of energy efficiency production.
• Initiatives of promotion and using energy efficiency computer systems.
• Social and commercial advertisement in the promotion of energy efficiency technologies – as the contribution to strategic potential of advertising industry to the measures for environmental protection.

As the experts are invited specialists from Ministry of Industry and Energy of Russia, Russian Chamber of Trade and Industry, International Financial Corporation (IFC), European Bank for Reconstruction and Development (EBRD), United Nations Development Programme (UNDP)/ Global Environmental Facility (GEF), WWF, INFORSE Europe, Intergovernmental Panel on Climate Change (IPCC).