Intangible assets, most notably brands, are vital strategic and financial assets which marketers are increasingly being held accountable for managing and building. At the same time, CEO’s, finance directors and smart investors want greater understanding and disclosure of intangible asset values and return on marketing investment. Applications for brand valuation techniques are wide ranging, from balance sheet reporting and tax planning, to M&A and financing, to marketing strategy setting and decision-making. In all of these cases, it is crucial to understand how brands and other intangible assets create value, how this can be measured, and how business and brand value can be enhanced through insightful financial and marketing analysis. This interactive session will help delegates better understand how to value brands and how to apply brand valuation techniques within their own businesses.