LBS International Conferences with the support of the Russian Association of Public Relations (RASO) and The Russian Public Relations Consultancies Association (ICCO) will host the conference “PRevolution in the consumer market” to be held on 19-20 June, 2008 in Marriott Royal Aurora.  

WHAT IT IS ALL ABOUT?

In the world where an avalanche of advertising messages become easier for customers to circumvent Public relations are becoming much more important as part of an integrated marketing program.

Today, PR is playing a lead role in establishing brands in the minds of consumers and producing more targeted and long-term results than ever before. Effective PR campaign can not only increase sales but build advocacy among customers.

In the digital age conventional marketing and PR tools do not work or have less effect than before, therefore companies seek to find non-conventional PR tools enabling companies to get ahead of tough competition in the market.

Maximum results at the minimum cost-this is how an effective PR should be!

By attending you will join PR-pioneers who will:

• discuss burning issues
• highlight new trends and technologies in PR 
• exchange experience
• present practical case-studies
• give examples of their own practice 

Key issues to be addressed include:

• Public Relations in the consumer market. International and Russian experience
• Non-conventional PR and marketing tools
• Reputation management
• Antirecessionary PR. Crisis management
• PR-agency or in-house PR. Strategy and tactics.
• PR in the Internet
• Round table: Cooperation between PR-agencies and in-house PR- department.
• How to choose the right PR-agency?

Who should attend?  

• PR-directors
• Marketing Directors
• Brand Managers
• Marketing, Advertising and PR- agencies
   

Join the mainstream!!!