Prompt increase of constructing volumes in the year 2008 enhances the competition among key players in the field of commercial real estate. In this respect, the role of marketing is essential as effective marketing tools help to increase the value of the object. Bright concept and an effective marketing strategy are keys to success.

At the same time the role of PR is important in the field of commercial real estate. Therefore, the second day of the conference is devoted to the master class on PR support of the project.

Aims of the conference:

• Exchange experience with leading players of the sector
• Gain last information about last tendencies in the marketing from professionals
• Learn how to develop the bright concept in marketing
• Take part in the master class “PR support of the project”

Main topics of the conference:

• Multipurpose complex. An effective campaign of the object promotion
• Architecture of the commercial real estate object. Joint work of architects, consultants and developers
• Marketing within managing company. How much does the brand of commercial real estate cost? Non-Assets estimation
• Additional revenue estimation: indoor & outdoor advertising, BTL
• PR support of the project: strategy, GR, PR-event, antirecessionary PR and investor relations

By participating attendees will have an opportunity of gaining the latest information from experts as well as taking part in the master-class on PR support of the project, receive skills and knowledge necessary in the commercial real estate marketing.

Conference audience:

Top-management of development, managing, consulting and investment companies, real estate owners, large trading networks and heads of marketing, advertising and PR agencies.