Retail property market develops actively in Russia and is very attractive for Russian and foreign investors. As experts say, today professional management and marketing become the main success factor. Shopping center concepts become more and more complex and have not only shopping but also entertaining departments. Consumer behavior changes, western trade centers arise. Considering tough competition developers change their concepts.

Practice exchange in the field of retail property is necessary for market participants. This conference is a great opportunity for it and for exchange experience in realization retail property projects.

Main topics of the conference:

• International investors requirements to the project concept and development project
• Developer and international investment fund cooperation
• International tendencies of visual solutions: from architecture to design
• Shopping center project and construction: how to choose architectures and lessees?
• Attractiveness of a trade center for international network operator
• Redevelopment of trade property project
• Development and realization of marketing strategy. Marketing for B2B and B2C markets
• Retail property in regions. Tendencies, risks, the return of the facility
• Network management of retail property
• Contractual relations of shopping center management
• Technical facilities in shopping centers and its effective management

This conference will be a prominent event in the retail market and will bring together top-managers of development, investment, managing, architectural and branding companies, investment funds and banks, trade centers and retail companies.